Whatchu talkin' bout, Willis?
I'm not a big fan of building naming rights. Unless of course you qualify in one of the following:
- you built the building
- you always had your name on it or;
- you are committed to it for the long-haul—Wrigley Field wasn't always Wrigley Field, but has been since 1926.
To hear that the Sears Tower is now the Willis Tower is about as ridiculous as calling Pine Knob (an amphitheatre in southeastern Michigan and popular Summer destination for you readers not from the area) anything else. My apologies to DTE Energy and whoever the heck you are, Willis, but your naming of these buildings doesn't resonate well with me or the masses. I'm certain that's not what you were trying to achieve?
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