Microsoft does it again

A few years ago Microsoft unveiled the Zune to compete with Apple's iPod. Its attempt to steal market share failed miserably. Now it's trying to do the same thing in the search engine game with Bing.

Bing? What do you think? This is Microsoft's attempt for a Google killer? Will we be binging for our information? Will you Bing Dave Bing? You get the sense that Microsoft tries way too hard to be cool—that's the kiss of death in business. You're either cool or you're not...there is no try.