Why the new Detroit Lions logo is perfect
They could have done something drastic. The Detroit Lions could have come out with some freaky blue and black concoction that would look like an awkwardly fierce safari animal as well as another boring minor league baseball team.
It seems like all the Otters, Beavers, Grizzlies and Eagles of the sports world have redesigned their logos to be these three-dimensional emblems jumping out at you. Simply Y7-rated cartoons on hats and helmets.
Thankfully the Lions made the right decision. They didn't change the one that wasn't broken. Instead they mildly tweaked and improved upon it and I really like it.
I'm also sure there was a larger business decision behind this re-design. The fact that the Lions logo is built into the entire architecture of Ford Field was probably an expense the Fords weren't willing to absorb. With this enhanced logo version, they can rather easily touch-up the logo applications around the stadium without the use of a jackhammer.
This is a perfect example of making sure that business, branding and design are all sitting in the same room. Now let's focus on what's really important...the NFL draft and what's happening on the field.
4 comments:
Dave,
I see your point - yet I can't help but disagree.
Occasionally an organization's brand is SO toxic, that the product it represents is saddled with the insurmountable burden of its own history. Perception, as they say, is reality. And in the sad case of the Detroit Lions, I believe the first step to washing away the legacy of failure is to create a new symbol around which to rally. It's only a logo - to be sure. But in the case of the Lions, it's an important icon of the rebirth of the brand, which a generation ago had a great product.
If I owned and operated the Lions, I would first take a step back to ask myself what does the future of this organization look like? How does it feel? And what tangible steps will be taken, today - that create change to the overall brand. Then, I could sit with my design team and create a logo that shares and promotes that vision. This strategy was used to particular effect in both Tampa Bay and New England - who both went on to win Superbowls not long after creating the organizational shift that was necessary to compete. And that shift included the redesign of their respective logos.
The Lions require a total "do-over." And that includes scrapping the symbol of their past failure.
-Ron Lippitt
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Dave
If as Ron said, the Detroit Lions organisation brand wasn't so toxic, your comments would be right on the money.
Sadly, it's time for a total make-over, even a re-naming is in order - to associate itself with its home city, which needs re-branding also.
Both the football franchise and Motor City needs to go back to basics and re-brand.
The 'Detroit Wheelers' would be a good place to start the re-naming exercise
You people are off your rocker. Changing a logo because it's "toxic" or because it's associated with "failure". Give me a break, when the Red Wings were doing horrible they didn't change their logo... they made it BIGGER!
Wasn't know that we can't possibly get any worse than last year something to build upon? Why must we fool ourselves into thinking that a simple logo revision is going to change the minds of people? The names on the jerseys haven't changed... right?
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