Sherwin-Williams paints a picture
A couple weeks ago I came across a blog (which, unfortunately, I can't find and can't link to) that was holding a contest to design a new Sherwin-Williams logo.
The idea behind the initiative was that the author felt the current "Cover the Earth" logo wasn't all too environmentally-friendly. I didn't think much of it then, but then I saw a Sherwin Williams delivery truck this morning and it got me thinking.
The big trend is green. Green living, green design, green logos. Green everything. So much green that it's just about lost its meaning. And maybe we're expecting everything to just be green these days.
Is that right? After all, Sherwin Williams has a link to green initiatives on its website, but at the end of the day we still can't dispose of paint in a regular garbage can. On that same page are two instances of the logo with red paint dripping over the Earth.
Until the guy with the blog and the contest pointed out what he felt was a "politically incorrect" logo, I never would have noticed it. Is Sherwin Williams any less environmentally conscious than, say, Behr or Benjamin Moore? I would think not. And does a logo make you environmentally conscious any more than it makes you a better company? No, no, no.
So do I think SW should re-design their logo? No. Not unless their real message is that you should buy red paint and pour it out in the streets in an effort to literally cover the Earth.
2 comments:
I truly hope Sherwin Williams would not give in to any pressure they may be under regarding this very familiar logo. To begin with the thought behind this logo is far from polluting the environment. With a history of over 140 years Sherwin Williams was around long before political correctness was even conceived. The idea behind this logo was to broaden the company's presence to the ends of the earth. And they are well on their way toward accomplishing that goal. If people can't be more imaginative than to believe this to be a literal goal for the earth to be covered in paint then the earth is in far more danger from ignorance than the dangers of all pollutants combined.
I adore the Sherwin Williams logo. As past presisent of The garden Club o Cleveland I find it ridiculous that a classic icon that speaks of global communication could be condisered any thing but earth friendly. Iam a huge fan of the logo, and would saddened to see it shelved. Sincerely, Betsi Morris
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