Brand survey

I saw this over at Brand New and took this survey developed by the Department of Psychology at Harvard University. Here are my results:



I wonder why they felt it was necessary to provide a little description under each company as opposed to simply a link to the website and wikipedia. It would seem that that editorializing could sway the responses.

For example:

Whole Foods: Considered by many to be a socially responsible business.

Walmart: Has been criticized for its labor practices.

A brand is based what the consumer and public feels based on their overall experiences. Fun survey, nonetheless.