Ethically marketing to kids

Whether you believe it or not that cigarette companies and fast food chains create their branding efforts to attract America's youth, you can't argue what AG Edwards is trying to do with its online Savings Quest game.

It's good to see companies focusing its efforts on educating kids. Whether it's educating them on finance or planting the seed to cultivate a new customer down the road. We see many of our clients taking a more active interest in the under-20 demographic. After all, those are your future customers...educate now, work with them later. As long as it's beneficial, there's nothing wrong with that.